Embedded

Fifteen years building operational infrastructure, most of it in capital equipment and technical products sold through channel. I've run the rebuild from inside: sales, marketing, project management, customer service, and the frameworks that make them one system instead of four.

What I own

Operating cadence. Pipeline definitions and forecast discipline your leadership can trust. Channel and distributor enablement. Positioning that holds up in front of a technical buyer. Team structure and hiring for the seats you're missing.

Who this fits

Companies from roughly $2M to $50M, where the founder is still the single point of failure on every operational decision, and growth is outrunning the systems.

How it works

Monthly retainer, 10 to 30 hours a week, scoped by deliverable rather than by hours. Retainers start at $5,000 a month and scale with scope. Project work is priced separately when there's a clear finish line, and every engagement starts with a consultation so we both know the fit before either of us commits.